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Beyond the Bio: Lori Wilson

Lori Wilson

Meet the Speaker — Lori Wilson PFCI

With a background of more than 20 years in education, Lori Wilson has over 12 years of experience in the floral industry. As Flower Clique’s Director of Education and Community, her focus is helping business owners lead their teams with excellence. Wilson’s emphasis is on sales and leadership effectiveness, employee motivation and transformative mentoring. She has presented at the Society of American Florists Convention, NextGen and the Great Lakes Floral Expo. As co-host of a top floral podcast, The Business and Pleasure of Flowers, she has a passion for connection to the ever-changing floral industry.

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Beyond the Bio: Corrine Heck

Corrine Heck

Meet the Speaker — Corrine Heck PFCI

Corrine Heck is the founder of Details Flowers Software, evolving from an event designer to a software developer and now serving as the CEO. Her entrepreneurial journey gained momentum when she won the Rollins College Sponsored Venture Pitch Grand Prize in 2016. At the helm of one of GrowFL’s Top 50 Fastest Growing Companies in 2022, Heck was honored as the Most Charitable Woman in Volusia County. She was named one of Inc Magazine’s Top 200 Female Entrepreneurs of 2023 and is a recipient of the University of Florida’s Gator100 Award in 2023. Daytona Beach Chamber of Commerce named Details Flowers Software the Small Business of the Year in 2023.

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Beyond the Bio: Charlie Groppetti

Charlie Groppetti

Meet the Speaker — Charlie Groppetti AIFD

Charlie Groppetti spent his early years in a California flower shop, which he owned for nearly 20 years. Decades in floral product development led to an expanded lifelong career in interior accessories and furnishings. “Cut from the landscape” is the very essence of Groppetti’s style. He was inducted into AIFD in 1987. Groppetti received the prestigious AIFD Award of Design Influence in 2022. His visionary development of Porch View Home has expanded his style to a home and garden lifestyle brand.

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Beyond the Bio: Brandy Ferrer

Brandy Ferrer

Meet the Speaker — Brandy Ferrer AIFD CFD TMF

Brandy Ferrer is the owner of Simply Beautiful Floral Company in Gilmer, Texas. She won First Place in the Frankie Shelton Cup Competition in 2023 and was the 2024 Texas Designer of the Year. Ferrer currently serves as a TSFA Retail Director. She was inducted into the American Institute of Floral Designers (AIFD) in 2023. A dedicated educator, Ferrer has taught numerous workshops and programs, including AIFD Symposium and hands-on floral design training for FFA teachers. Ferrer is a co-founder of the East Texas Yamboree Student Floral Cup. She is a TEXAS in Bloom contributor with a monthly column titled Blooming With Brandy.

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Beyond the Bio: Brenna Quan

Brenna Quan

Meet the Speaker — Brenna Quan AIFD

Brenna Quan is an award-winning floral artist and educator based in Vancouver, Canada. She has shared imaginative floral art in exhibitions and demonstrations across North America. Quan’s tutorials for floral magazines — printed and online — and various educational videos garner social media engagement. She was inducted into AIFD in 2009 and subsequently presented two main stage programs at various AIFD Symposia with a third appearance planned this summer. Quan won First Place in the 2016 and 2019 Pacific North West Design Competitions and First Place in the 2019 Maple Leaf Cup. Most recently, she took Second Place while representing Canada in the Gateway to the Americas Cup in Panama against 32 competitors from 20 different countries.

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Beyond the Bio: Frank Feysa

Frank Feysa

Meet the Speaker — Frank Feysa AIFD CFD PFCI

Frank Feysa is a retailer, event designer, educator and commercial print designer. He was inducted into AIFD in 2002 and went on to serve as AIFD President in 2018-2019 and AIFD Symposium Chair in 2014. This summer, Feysa will serve as AIFD Program Coordinator. He holds the Professional Floral Communicator International designation from the Society of American Florists and is an Accredited American Orchid Society Judge. Feysa is a Smithers Oasis Design Director and previously taught Commercial and Contemporary Floral Design at Ohio State University. His designs have been featured in numerous industry publications. Feysa travels nationally and internationally to present design programs and hands-on workshops.

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Beyond the Bio: Rocio Silva

Rocio Silva

Meet the Speaker — Rocio Silva AIFD CFD PFCI

Monterrey, Nuevo León, Mexico, is home to Rocio Silva AIFD CFD PFCI. She was inducted into AIFD in 2011 and is a member of the Mexican Council of Judges in Horticulture and Design. Silva holds the Professional Floral Communicator International designation from the Society of American Florists. She judges countless competitions as an AIFD Certified Evaluator and Accredited National Garden Club Judge. Silva is a past president of the Latin American Society of AIFD Members; a co-founder and director of the Instituto Mexicano Técnico Floral, which is the first floral design school in Mexico; and a floral designer for Oasis Floral Mexico.

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Beyond the Bio: Chris Collum-Williams

Chris Collum-Williams

Meet the Speaker — Chris Collum-Williams AIFD CFD TMF

Chris Collum-Williams was the featured speaker at the 2024 Texas Floral Showcase in Salado. He will present two sessions at the Texas Floral Expo on June 27-29, 2025.

His 32-year career began in Levelland, Texas, as a delivery driver. As a Texas Master Florist, Collum-Williams launched a freelance career with jobs across the United States. He won the WesTexas New Mexico Florist Association (WTNM) Silver Cup Competition, and in 2010, he was inducted into the American Institute of Floral Designers (AIFD). Collum-Williams won the Texas Cup Competition and was named Texas Designer of the Year in 2015. He is a WTNM Past President, recipient of the WTNM Silver Rose Award and currently serves as a director on the AIFD National Board. 

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Beyond the Bio: Hitomi Gilliam

Hitomi Gilliam

Meet the Speaker — Hitomi Gilliam AIFD

Hitomi Gilliam will present two sessions at the 2025 Texas Floral Expo. She began her career as a farmer-florist, a greenhouse grower and landscape designer turned retail florist for the first half of her working life. She became a floral educator, presenting design programs and workshops worldwide for the past 35 years. Gilliam and her son Colin Gilliam founded DESIGN358, an education-based event company. She has published extensive floral educational programming with Colin as the executive producer and authored eight books.

A recipient of the American Horticultural Society’s Frances Jones Poeltker Award and a Gold Honors Best of Show winner at the Singapore Garden Festival Windows to the World International Floral Exhibit, Hitomi was inducted into the American Institute of Floral Designers (AIFD) in 1986. She has presented 10 main stage programs at various AIFD Symposia, received the prestigious AIFD Award of Design Influence in 1998 and was a featured artist at the Les Fleurs Sauvages Art Exhibit at Sotheby’s Institute of Art in New York City. She served as a judge for the 2020 Tournament of Roses Parade and is a Teleflora Education Specialist.

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Beyond the Bio: Beth O’Reilly

Beth O'Reilly

Meet the Speaker — Beth O’Reilly AIFD CFD TMF

A former Texas Cup and Mayesh Design Star winner, Beth O’Reilly was also a competitor on the HBO MAX show Full Bloom Season 1. She is the featured speaker at the Texas Floral Spotlight at Platinum Level Texas Floral Education Underwriter Bill Doran Company in San Antonio on April 3. Attend this TSFA event to enjoy an awe-inspiring presentation on Fiestas With Flair! There is no charge for TSFA members to attend, but registration is required.

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