Expo Sessions
With more than a dozen educational sessions and four meals included in Everything Expo registration — plus the opportunity to select from eight optional hands-on workshops for an additional charge — this conference packs an incredible amount of floral design education and networking into a few short days. TSFA members enjoy significant savings for Expo registration and each workshop.
Attend on June 19-21 in San Marcos to obtain the latest industry tips and hands-on instruction from top designers. Bring a friend to make the most of this incredible experience!
All presentations, spotlights, workshops and master classes are listed chronologically below. Click on each session name to learn more about that presentation or workshop. Note that additional fees apply for the optional hands-on workshops.
Friday, June 19
Friday, June 19, 10:30 a.m.-12:30 p.m. — Transitioning Styles for Today's Bride
TAKE ROOT with Susan Piland AIFD, CFD, TMF!
Learn essential steps to transition a classic round hand-tied bouquet into an elegant cascading
teardrop. The class is created for aspiring wedding designers and those hoping to discover a new
method to create an ever-so-popular style. Join us and be guided through the mechanics and floral
placements to create the graceful, well-balanced bouquet today’s bride is requesting.
Add this optional workshop to your registration for an additional fee.
- TSFA Members: $95.
- Nonmembers: $125.
Underwritten by Texas Floral Education Underwriters.
Friday, June 19, 10:30 a.m.-12:30 p.m. — Mechanical Makeover: Reimagining Time-Tested Products
GROW with Brandy Ferrer AIFD, CFD, TMF!
Smithers-Oasis® products are staples in nearly every flower shop — but what if a product could do more than its intended purpose? In this interactive, hands-on workshop, discover innovative ways to reimagine five familiar Smithers-Oasis mechanics for entirely new design applications.
Participants will explore creative, modern techniques that expand the versatility of everyday products, helping maximize both design potential and inventory value. You will choose a product to experiment with and create a finished design that showcases one of its unexpected new uses — leaving with practical ideas to diversify offerings and get more from the products already on your shelves.
Add this optional workshop to your registration for an additional fee.
- TSFA Members: $95.
- Nonmembers: $125.
Underwritten by Smithers-Oasis.
Friday, June 19, 10:30 a.m.-12:30 p.m. — Let's Change the Tropic
BLOSSOM with Judy Janzen AIFD, CFD!
Learn how to evoke a tropical aesthetic with innovative techniques. You will design a striking arrangement employing a reusable structure with concealed mechanics and discover how to sell space effectively with exquisite minimalism. Elevate your floral artistry and develop skills to create show-stopping creations for premium clients.
Add this optional workshop to your registration for an additional fee.
- TSFA Members: $125.
- Nonmembers: $175.
Underwritten by Accent Decor.
Friday, June 19, 7-10 p.m. — Deeply Rooted: Weaving the Cultural Tapestry of Texas Flora
Don't miss this session presented by Ellie Grande AIFD, CFD, EMC, and Tricia Won AIFD, CFD, EMC, IMF, TMF!
 Ellie Grande AIFD, CFD, EMC |
 Tricia Won AIFD, CFD, EMC, IMF, TMF |
Texas is more than a landscape; it is a living mosaic. Join us to explore the breathtaking intersection of native Texas botanicals and the diverse cultures that shaped the Lone Star State.
From the indigenous wisdom of the Native Americans and the sun-drenched elegance of Spanish missions to the refined traditions brought across the Atlantic by European settlers, this floral journey honors the past while celebrating the wild, resilient beauty of the present. Demonstrating various floral compositions in this program, we will weave together:
Native Echoes with the raw, sculptural textures of the high plains and deserts; Spanish Shadows with bold colors and architectural forms inspired by Mediterranean heritage; and Old-World Influence filled with romantic, nostalgic blooms that tell the story of the Texas homestead.
Underwritten by Texas Floral Education Underwriters.
Saturday, June 20
Saturday, June 20, 7:30-9:30 a.m. — Take the Competitive Lead and Bloom
Don't miss this presentation by Alan Masters AIFD, CFD, PFCI!
In this session, you will explore ways to introduce the competitive spirit into your daily activities. Discover
how to bring high-level creativity into day-to-day tasks. Masters will explain how leading by example can help you foster a performance-driven culture and ensure each order reflects your very best. Learn tips to achieve greater productivity within yourself while inspiring others to do the same! Then, stay the course and see your customer satisfaction soar and your profits grow!
Underwritten by Texas Floral Education Underwriters.
Saturday, June 20, 11:45 a.m.-1:45 p.m. — American Floral Trends® 2027-2028
Don't miss this session by J. Keith White AIFD, CFD, CEJ!
Be the first to see the 2027-2028 American Floral Trends as Texas’s own J. Keith White AIFD, CFD, CEJ, unveils them during a national launch at the 2026 Texas Floral Expo. This trend report is a collaborative research and development project from the nation’s leading designers, floral educators, product developers and influencers, aimed at helping florists attract customers and grow their businesses by leveraging emerging trends. Discover an inspiration portal to the anticipated color palettes and themes that will direct design paths over the next two years. Each trend will showcase floral design applications while offering an abundance of merchandising tips. These trends will help guide your purchasing to make a tremendous difference in your bottom line.
Underwritten by FTD, Inc.
Saturday, June 20, 2:15-3 p.m. — Prep, Protect, Perform: Renewal Foam + Proper Processing
TAKE ROOT with Brandy Ferrer AIFD, CFD, TMF!
Many popular floral varieties — such as hydrangea, tulips, ranunculus and other soft-stemmed blooms — can be challenging to use successfully in traditional foam mechanics. In this 45-minute session designed for entry-level designers, explore how proper processing techniques and thoughtful product selection can improve performance and longevity in foam-based designs. This presentation will highlight the role of Smithers-Oasis® Renewal Foam as a supportive alternative for more delicate stems, along with care and handling practices using Floralife® solutions to help protect sensitive flowers from the moment they’re processed to the final arrangement.
Underwritten by Smithers-Oasis.
Saturday, June 20, 2:15-3 p.m. — Design With Heart, Build With Intent
GROW with Rebecca Sullivan AIFD, CFD, TMF!
Explore sympathy floral techniques that prioritize symbolism and longevity. Learn how to offer deeply treasured, artistic arrangements while scaling
your profitability through smarter, sustainable design choices.
Underwritten by Texas Floral Education Underwriters.
Saturday, June 20, 2:15-3 p.m. — Planting Seeds for Success: Building Relationships That Grow Your Workforce
BLOSSOM with Cassie Sanders AIFD, CFD, NBCT, TMF!
Build meaningful relationships with local floral design teachers to better understand the skills and readiness of students with TSFA Level 1 and Level 2 Floral Certifications. Explore how student skillsets align with workforce needs, hear success stories and
leave with an actionable plan to recruit, support and retain student talent to help fill current and future job openings.
Underwritten by Texas Floral Education Underwriters.
Saturday, June 20, 3:15-4:15 p.m. — The Leadership Perspective
Don't miss this interactive presentation with Jody McLeod AIFD, CFD, PFCI, NCCPF!
Join Jody for an interactive session designed just for you! This practical and engaging leadership training was created specifically for florists. We’ll explore how focus can transform the way you lead your team and business, how success and failure shape stronger leaders and why leadership begins with leading yourself. Through a mix of short talks, reflection and conversation, you’ll leave with a fresh perspective, renewed confidence and at least one clear leadership shift you can take back to your shop right away.
Underwritten by Texas State Florists' Association.
Saturday, June 20, 4:30-6:30 p.m. — Wedding Florals in Motion
TAKE ROOT with Cheryl Vaughan CFD, PFCI, TMFA!
Today’s bride is increasingly interested in repurposing. Beyond budgetary constraints, there is a desire for sustainability and resource conservation. In this workshop, you will reimagine ceremony florals, purposefully designed to transition seamlessly into the reception space. Discover ways to bring designs forward for a deeper appreciation of each bloom. By strategically repositioning placements, you can maximize floral budgets while elevating the guest experience.
Add this optional workshop to your registration for an additional fee.
- TSFA Members: $95.
- Nonmembers: $125.
Underwritten by Texas Floral Education Underwriters.
Saturday, June 20, 4:30-6:30 p.m. — The Art of the String Garden
GROW with Fabian Salcedo!
String gardening, or Kokedama, is a sustainable Japanese art that involves wrapping a plant’s root ball in moss and binding it with string or twine. In this workshop, you will discover how to create living sculptures that can be hung or displayed outside a traditional container. Learn the basic mechanics of construction and how to grow the concept into more unique and artful creations.
Add this optional workshop to your registration for an additional fee.
- TSFA Members: $95.
- Nonmembers: $125.
Underwritten by Texas Floral Education Underwriters.
Saturday, June 20, 4:30-6:30 p.m. — Wired and Inspired: Expanding Sympathy Designs Into a Third Dimension
BLOSSOM with Alan Masters AIFD, CFD, PFCI!
Distinguish your end-of-life tributes from those of competitors by incorporating an innovative use of space. In this workshop, you will learn a new approach to creating sympathy sprays with the addition of decorative wire. Gain a fresh perspective that will inspire new design possibilities. Employ depth to create a more appealing three-dimensional look that will gain the attention of viewers, as well as the praise of your customers.
Add this optional workshop to your registration for an additional fee.
- TSFA Members: $125.
- Nonmembers: $175.
Underwritten by Texas Floral Education Underwriters.
Sunday, June 21
Sunday, June 21, 8-10 a.m. — The Sculpted Stem: A Master Class Where Floral Design Meets Wearable Art
BLOOM with Ellie Grande AIFD, CFD, EMC!
This immersive workshop is designed to bridge the gap between traditional floral design and the sophisticated realm of wearable art. Developed for creative designers who love both nature and adornments, this innovative workshop explores ways to manipulate structural wire, utilize botanical materials and incorporate unique findings as you craft high-fashion, nature-inspired jewelry. Gain hands-on experience with a variety of new techniques while designing a one-of-a-kind floral wearable. Whether you are a florist looking to expand your portfolio or a jewelry maker wanting to explore organic textures, this session will transform how you see, shape and wear flowers. By the end of the workshop, you will walk away with a custom-crafted adornment — be it a floral necklace, floral cuff or botanical statement — that captures the ephemeral beauty of the garden in a permanent, artistic form.
Add this optional workshop to your registration for an additional fee.
- TSFA Members: $195.
- Nonmembers: $245.
Underwritten by Texas Floral Education Underwriters.
Sunday, June 21, 9-10 a.m. — State of the Floral Industry: Trends, Challenges and Shared Opportunities
Don't miss this presentation by Kate Penn!
This fast-moving State of the Industry session goes beyond the headlines to unpack what’s really happening across retail, wholesale, production and consumer demand. Drawing on SAF research, member outreach and national data, you’ll get a clear snapshot of the sales trends, holiday performance, staffing pressures and market shifts impacting businesses here in Texas and across the country. The program then extends into a candid panel conversation with growers, wholesalers and retailers offering real-world insight on how we strengthen and grow the industry together — leaving you with practical takeaways and a broader, supply-chain-wide view of what’s next.
Underwritten by the Texas Department of Agriculture.
Sunday, June 21, 10:30-11:30 a.m. — Discovering the Heartbeat of Nature
Don't miss this presentation by Judy Janzen AIFD, CFD!
Where do the seeds of design germinate? Will the heartbeat of nature provide the answer with its complex geometries and organic rhythms? Through vivid vignettes, this presentation explores the relationship between the organic media of wood and botanicals, with the deliberate manipulation of inorganic metal and stone. Surprising structures invite discovery to experience the story in the hidden mechanics and the use of faux finishes to help create a world of mystery. Re-imagine architectural backdrops and watch as each transforms into a dramatic sculptural statement.
Underwritten by Accent Decor.
Sunday, June 21, 12-3 p.m. — Hanashi
Don't miss this presentation by Jody McLeod AIFD, CFD, PFCI, NCCPF!
Hanashi (Hana-shi) is the Japanese word for story. Flowers speak what words alone cannot express, and every floral tells a unique story. As designers, we must ensure that the story is well-told by being clear, clean and concise. Floral artists frequently focus on line, movement, mechanics and structure, but how often do we consider what the design represents? Learn to explore ways to formulate each element with intention. By incorporating Hanashi into the design process, we can elevate our florals to another level. For centuries, a story has been told through art, fashion, music and literature. Now, in the 21st century, we’re sharing Hanashi in floral design.
Underwritten by Teleflora.
Sunday, June 21, 3:30-4:15 p.m. — It's a Wrap
TAKE ROOT with Susan Piland AIFD, CFD, TMF!
We’ve all been there — your customer shows you a picture of a perfectly wrapped bouquet, and you think, “Okay … I can figure this out.” Explore using Korean floral paper in this instructional, interactive spotlight that will elevate your confidence in your wrapping skills.
Underwritten by Texas Floral Education Underwriters.
Sunday, June 21, 3:30-4:15 p.m. — The Ripple Effect
GROW with Cheryl Vaughan CFD, PFCI, TMFA!
One floral design can provide endless inspiration. In this 45-minute demonstration, a natural, organic compote arrangement transforms into a bridal bouquet and other stylish alternatives. Easily see how one well-developed concept can evolve through simple shifts in mechanics. With intention, creativity and planning, an idea can be reimagined to achieve
countless possibilities.
Underwritten by Texas Floral Education Underwriters.
Sunday, June 21, 3:30-4:15 p.m. — Featuring Kokedama in Everyday Stylings
BLOSSOM with Fabian Salcedo!
Are you looking for a new idea to elevate your plant sales? Have you been seeking ways to upscale your designs each and every day? Step into the world of Kokedama and learn the best in technique and style. This elevated indoor decor trend will add to your layers of learning and give your
clients one more reason to love your shop.
Underwritten by Texas Floral Education Underwriters.
Sunday, June 21, 4:30-6:30 p.m. — Rooted Elegance: A Master Class in Woven European Floristry
BLOOM with Tricia Won AIFD, CFD, EMC, IMF, TMF!
Discover the art of structural floral design by blending Old World European techniques with the rugged beauty of the Texas landscape. In this hands-on master class, you will learn to hand-weave a custom armature using native Texas grasses, creating a sustainable, sculptural foundation for a breathtaking seasonal bouquet. Whether you are a seasoned designer or a curious creative, you’ll walk away with a newfound appreciation for local materials and the skills to craft elegant, “rooted” arrangements that tell a story of time and place.
Add this optional workshop to your registration for an additional fee.
- TSFA Members: $195.
- Nonmembers: $245.
Underwritten by Texas Floral Education Underwriters.
Are you ready to take the next step?
For the best selection of sessions, register for the Texas Floral Expo today!