Regional Events
Would you like to access high-quality floral design education and professional networking opportunities closer to home? The Texas State Florists' Association (TSFA) continually seeks innovative ways to meet the need for floral education across the state. In addition to online learning and the biannual Texas Floral Expo and Texas Floral Forum, TSFA offers the following regional events:
- Texas Floral Spotlight — Free to TSFA members, these floral design demonstrations are hosted by select Texas Floral Education Underwriters throughout the state.
- Texas Floral Showcase — With a hands-on workshop to help further develop your skills and a dinner and design presentation to foster innovation while connecting with colleagues, these events deliver both creativity and community!
- TSFA School of Floral Design Classes — As TSFA delivers floral education to a location near you, attend to:
- Obtain the training you need to earn TSFA certifications, recognizing your knowledge of floral industry standards and your design skills.
- Discover the latest trends, styles and mechanics.
- Gain time-saving tips and techniques to drive sales and strengthen customer satisfaction.
Consider attending the regional events listed below.
Texas Floral Showcase in Waco on Sept. 24
TSFA welcomes Ann Jordan, AAF, AIFD, CFD, MMFD, to Texas for a program designed to strengthen your 4th quarter sales! Attend the Texas Floral Showcase at the Baylor Club in Waco on Sept. 24 to learn hands-on in a skill-building workshop, connect with colleagues over dinner and discover proven tactics to amplify your profitability this fall.
Hands-on Workshop — Building Your Holiday Collection
In this three-hour workshop, you will craft three fall holiday designs and discover effective ways to market the collection.
- Member Rate: $95
- Nonmember Rate: $125
Dinner Presentation — Designing a Season to Remember: Planting Seeds for 4th Quarter Success
There is no better time than the present to lay the groundwork for a successful fourth quarter. Gain expert tips to help you translate your creativity into record holiday sales.
- Member Rate: $50
- Nonmember Rate: $75
About the Presenter — Ann Jordan, AAF, AIFD, CFD, MMFD
With more than 40 years of retail floral experience, Ann Jordan has led design classes and hands-on workshops throughout North America. She studied floral design with some of the greatest designers in the world and blends her experience with the latest technologies and trends to help floral industry professionals strengthen their design collections, marketing, sales techniques, branding and much more.
Enthusiastic and knowledgeable, Jordan has significantly impacted the floral industry. Her designs were featured in Florists’ Review, and she has participated in numerous AIFD events, including the AIFD exhibit at the famed Philadelphia Flower Show. Jordan served as Symposium Coordinator for the 2010 AIFD Symposium, was AIFD President for the 2012-13 term and made an impact as Symposium Coordinator for the 2022 AIFD Symposium in Las Vegas, where she was awarded the prestigious Award of Distinguished Service to AIFD and named a Fellow of the Institute.
Jordan received the 2000 John A. Valentine Award, presented by FTD, and placed third in the Holland Cup Competition in 2004. She served on the design team for President George W. Bush’s inauguration in 2005. Other accomplishments include main-stage presentations during the 2008 and 2015 Symposia.
Not only is Jordan recognized in the floral industry for her creative skills, but she is also known in her community as a business leader. She was nominated for the New England Business Woman of the Year in 1998 and the Maine Small Business of the Year in 2004. Jordan has taught all aspects of floristry to students at the world-renowned New York Botanical Gardens. She recently retired from the FTD Education Team, where she taught business and design since 1997. Her ability to explain the business of flowers, along with the ever-so-important aspects of design, is noteworthy.
The TSFA School of Floral Design Comes to You!
The TSFA School of Floral Design is bringing floral education to you! Classes include Level 1 and 2 floral design training and certification, Texas Master Florist classes and more. To view current opportunities, access the TSFA events calendar.