Beyond the Bio: Judy Janzen AIFD, CFD

What is your first memory of flowers?

My first memory is giving carnations haircuts (literally) in my parents’ f lower shop. I can also remember making hundreds of corsage boxes and putting straw in them. My brother and I were paid one penny for each one.

What experiences led to your interest in the floral Industry?

I was working for Dad in the flower shop, but was planning on pursuing other interests. One day, Dad left my brother in charge of filling orders when he left on business, and I asked him what I should do while he was gone. He said that I should update the shop’s windows — we had a large building with giant storefront windows. I had so much fun, I never wanted to leave after that..

What contributed most to your design education?

I picked up most of what I knew during informal instruction from my parents in their shop, but my formal pursuit of design began with Charlie Groppetti and Michi Burrell. Later, I was able to learn from Phil Rulloda. I still count him as THE major influence.

What has been your favorite job in the floral industry?

My favorite job was working for my dad. He was an awesome boss!

You won top 10 in 2024 and the Sylvia Cup in 2025. What intrigues you about the competition process?

I won the California State Floral Association (CSFA) Top 10 competition in August 2024. One of the benefits I received by being named CA Designer of the Year was an automatic entry into the Society of American Florists Sylvia Cup competition, as CSFA-sponsored representative. I surprised myself by winning there, as well. Competition is a valuable exercise, because even though it is a highly contrived and artificial situation, it offers a way of refocusing on skills, planning and strategy.

You were inducted into AIFD in 2024 and went on to present on the main stage in 2025. What do you recall about these experiences that made a difference in your life?

I took the PFDE in 2019 and attained the Certified Floral Designer (CFD) distinction. Because I needed to hone my skills before I retook the PFDE, I decided to enter California’s Top 10, where I came in Second Place. After the pandemic, I passed the PFDE in Chicago in 2023 and was inducted into AIFD the following year in Orlando. I didn’t want to get too comfortable with what I was doing, so I decided to push myself and submit a proposal for main stage at the AIFD Symposium in Palm Springs in 2025. I was both thrilled and nervous that I was selected. I’ve learned that you just have to say “yes” to the next opportunity.

Your career has taken you on quite the journey. Was there a one or more moments that changed your path to lead you to where you are today?

I definitely credit Charlie Groppetti for planting the seed for AIFD and nudging me back into the industry following my detour away from it when my children were young. Also, not passing the PFDE the first time was motivating. Another huge factor was when Phil Rulloda became a mentor; he and Cathy have been legendary in their design acumen, insight and support.

What do you predict to be the greatest constant and the greatest change in floral design as our industry moves forward?

The floral community is much more global now than when I first began my journey; influences are more fluid than ever. Traditional flower shops will likely need to find a new niche involving premium customer service and special events. Floral design as art is always in style.

What role do you see yourself playing in the future of floral design education?

I am, to some extent, already a floral instructor. I willingly encourage others to explore their passion for floral arts, and I will pursue additional credentials to advance my floral educator status. First and foremost, I am a student of the art, and I always will be.