Texas Floral Expo Schedule

10:00 AM - Noon

BUSINESS SESSION
The Smart Designer
Ann Jordan AAF AIFD MMFD
Session underwritten by
Texas Floral Education Partner
Founding Silver Level Texas Floral Education Underwriter FTD

10:00 AM - Noon

HANDS-ON WORKSHOP
Rooted for Growth
Renee Tucci AIFD PFCI
Workshop underwritten by
Texas Floral Education Partner
Founding Gold Level Texas Floral Education Underwriter Teleflora

1:00 PM - 3:00 PM

BUSINESS SESSION
Lost in Space: Where in the world are my profits?
Derrick Myers CPA CFP PFCI
Session underwritten by
Texas Floral Education Partners
Texas Floral Education Underwriters

1:00 PM - 3:00 PM

HANDS-ON WORKSHOP
Adaptive Mechanics for Today’s Floral Design
Joyce Mason-Monheim AAF AIFD PFCI AZMF
Workshop underwritten by
Texas Floral Education Partner
Founding Bronze Level Texas Floral Education Underwriter Accent Decor

3:15 PM - 3:45 PM

TSFA ANNUAL MEETING

4:00 PM - 6:00 PM

BUSINESS SESSION
Crucial Website Strategies to Attract the Hyper-Digitized Consumer
Renato Sogueco AAF PFCI
Session underwritten by
Texas Floral Education Partner
Founding Bronze Level Texas Floral Education Underwriter Floriology

4:00 PM - 6:00 PM

HANDS-ON WORKSHOP
Expanding Creative Expression
Study with one of today's top talents
Details to be announced in the May issue
Workshop underwritten by
Texas Floral Education Partners
Texas Floral Education Underwriters

5:00 PM - 7:00 PM

PRODUCT GALLERY
TEXAS FLORAL EDUCATION UNDERWRITERS TSFA ELECTION

7:30 PM - 10:30 PM

STARS OF TEXAS EVENT

DESIGN PRESENTATIONS
Presentations underwritten by Texas Floral Education Partner
Founding Gold Level Texas Floral Education Underwriter Rio Roses

Cultivating Your Floral Journey From Roots to Full Bloom
Beth O’Reilly AIFD TMF

Everything’s Coming up Roses
From Full Bloom to Everyday Experiences Ace Berry AIFD TMF

8:00 AM - 9:30 AM

BREAKFAST PRESENTATION
Fast Forward: Marketing in a Post-Pandemic World Sharon McGukin AAF AIFD PFCI
Presentation underwritten by
Texas Floral Education Partner
Founding Platinum Level Texas Floral Education Underwriter BloomNet

9:30 AM - 4:30 PM

PRODUCT GALLERY
TEXAS FLORAL EDUCATION UNDERWRITERS TSFA ELECTION

TEXAS DESIGNER OF THE YEAR COMPETITION CATEGORIES 1 AND 2
Chair Fabian Salcedo
Experience underwritten by
Texas Floral Education Partners
Gold Level Texas Floral Education Underwriter
Texas Grown and Texas Floral Education Underwriters

10:30 AM - 11:30 AM

DESIGN LECTURE & DEMONSTRATION
Retail is all about the Details: Merchandising for Consumer Reaction
Joyce Mason - Monheim AAF AIFD PFCI AZMF
Design Lecture & Demonstration underwritten by
Texas Floral Education Partner
Founding Bronze Level Texas Floral Education Underwriter Accent Decor

10:30 AM - Noon

BUSINESS SESSION
Building Your A-Team
Derrick Myers CPA CFP PFCI Session underwritten by
Texas Floral Education Partners
Texas Floral Education Underwriters

12:30 PM - 2:30 PM

LUNCHEON PRESENTATION
The Creativity of Floral Design Inspiration through Creative Flair
Ken Senter AIFD
Presentation underwritten by
Texas Floral Education Partner
Founding Bronze Level Texas Floral Education Underwriter Smither-Oasis

3:00 PM - 4:00 PM

BUSINESS SESSION
Back to Business:  Getting Back to the Business of Weddings
Sharon McGukin
Session underwritten by
Texas Floral Education Partner
Founding Platinum Level Texas Floral Education Underwriter BloomNet

4:30 PM - 6:00 PM

DESIGN PRESENTATION
Wedding Petals: The Inspiration, the Design & the Details
Derrick Vasquez AIFD
Presentation underwritten by
Texas Floral Education Partner
Platinum Level Texas Floral Education Underwriter CalFlowers

6:00 PM - 7:30 PM

DINNER ON YOUR OWN

7:30 PM - 10:30 PM

ADVANCED HANDS - ON WORKSHOP
Workshops underwritten by
Texas Floral Education Partner
Founding Gold Level Texas Floral Education Underwriter Rio Roses

Story Telling through The Art of Floral Design
Beth O’Reilly AIFD TMF

Ready Set Grow!
Ace Berry AIFD TMF

7:30 AM - 8:00 AM

MORNING GATHERING
Coffee and Texas Treats

8:00 AM - 9:00 AM

DESIGN LECTURE & DEMONSTRATION
Finding Your Sympathy Style
Renee Tucci AIFD
Design Lecture & Demonstration underwritten by Texas Floral Education Partner
Founding Gold Level Texas Floral Education Underwriter Teleflora

8:30 AM - 10:00 AM

BUSINESS SESSION & PANEL DISCUSSION
Contract Terms: Why Florists Can’t Afford to Get This Wrong
Corrine Heck
Session underwritten by
Texas Floral Education Partner Bronze Level Texas Floral Education Underwriter Details

10:00 AM - 11:00 AM

DESIGN LECTURE & DEMONSTRATION
The Impact of Perception
Ann Jordan AAF AIFD MMFD
Design Lecture & Demonstration underwritten by Texas Education Product Partner
Founding Silver Level Texas Floral Education Underwriter FTD

11:00 AM - 12:30 PM

BUSINESS SESSION AND PANEL DISCUSSION
All-Star Panel Discussion with Derrick Myers Session underwritten by
Texas Floral Education Partners
Texas Floral Education Underwriters

11:30 AM - 12:30 PM

PANEL DISCUSSION
Taking the Mystery out of Certification
Experts Outline the Steps to Lead you to Success Kassie Baker TMF
Jackie Lacey AIFD
Ken Senter AIFD

1:00 PM - 4:00 PM

LUNCHEON PRESENTATION Preserved Possibilities
Jenny Thomasson AAF AIFD PFCI EMC Presentation underwritten by
Texas Floral Education Partners
Texas Floral Education Underwriters
TEXAS DESIGNER OF THE YEAR FINAL ROUND
Joyce Mason Monheim AAF AIFD PFCI AZMF Competition underwritten by
Texas Floral Education Partners
Gold Level Texas Floral Education Underwriter Texas Grown and the Texas Floral Education Underwriters